This is the second post of our blog’s “HOW TO PROMOTION?” series. Articles of this series are focused on Digital marketing, Brand promotion and Online reputation management.
In present post we will discuss the ways to make a Google AdWords campaign more effective in terms of ROI and 10 important thing to remember while Investing in a AdWords campaign.
The strategic use of keywords in your Google AdWords campaign is an essential component to your company’s success online. Remember that the relevance of keywords used in your content and titles can spell the difference between success and failure when talking about search engine rankings. The same applies to using AdWords for your promotional campaigns.
The name of the game in search engine marketing is not about how high you rank in results pages, but rather how large a percentage of your targeted market clicks through your links to be able to get to your site. It would make no sense to have the top slot in results pages if you didn’t have the traffic needed to boost your sales. By using Google AdWords you will not only get a fair amount of exposure but you will also get a good percentage of site traffic that is enough to convert into sales.
The cost of starting your own campaign depends on the type of the keywords, the length of the campaign, and of course the market you wish to have your site advertised in. Once you are able to grasp all of these components you will be able to maximize the number of people clicking through your ad links and checking out your website. This is what produces great leads and potential customers – two main components essential to building a brand name and establishing your expertise in the niche that you have chosen.
The main thing to remember when using Google AdWords is the relevance of the keyword and not its price. Since the most popular keywords being used by internet searchers can sometimes be too costly to bid for when starting your campaign it is better to start with a mid-popular keyword. You can then combine this with long tailed keywords of your own and use them in your ad banners to make the greatest impact.
Companies who have been using AdWords as part of their marketing strategies have reported a rise in web traffic resulting from pay per click customers. You can take advantage of this as well as long as you have the right mix of keyword and creative banner ad composition. If you are new to the internet marketplace you may want to seek the help of experts who have been doing online marketing for a number of years.
Hiring a Google AdWords specialist has its own advantages, chief of which is the high level of knowledge needed to maximize a company’s profit potential through the simple use of Google’s PPC campaigns.
AdWords is easy enough to use on your own of course, but you may want to entrust the creation of an effective ad campaign to an expert just to make sure that you get the best results possible.
It is reasonable enough to expect that the amount of traffic on your site will be higher than what you normally receive when you’ve set up your own ad campaign. Keep in mind however that Google AdWords is only a tool that you can use; it is up to you and your creativity to make it work.
Be aware these 10 mistakes can kick your AdWords campaign out of profit.
- Creating a long list of less than targeted keywords
- Failing to identify unique aspects of your product or service
- A lack of keywords in your ad text
- Directing users solely to your home page
- Creating single ad groups
- Utilizing single campaigns
- Using broad match only
- Failing to optimize ad serving for your ads
- Failing to track results
- Entering the content network without modifying bids