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Essentials of an Effective Digital Marketing Strategy
Digital marketing must be handled with lots of care and planning. Only this way, the desired results can be achieved and over-expenditures can be avoided. Continue reading
Contact Center Health Check
I recently paid a visit to my doctor due to what I surely thought was a sinus infection. I’m unfortunate in that I suffer from these quite often and I just knew I had one. All the right symptoms were … Continue reading
Customer Care Centers: Are you listening?
Going forward, the premise of marketing and indeed the entire enterprise, must begin not with the idea of “managing” relationships—as we might “manage” a crisis or “manage” risk. Rather, we must begin with the vision of creating a community in which customers know their voice is being heard and acted on and in which they therefore look forward to engaging with us because they derive value from doing so. Ernan Roman Continue reading
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