What traffic volume do we need?

We recommend a minimum of 1,000 monthly conversions to run meaningful tests. Below that, we focus on qualitative research and UX fundamentals.

How do you prioritize what to test?

We use a structured prioritization framework (ICE or PIE scoring) that ranks hypotheses by impact, confidence, and ease of implementation.

Can CRO hurt our current performance?

All tests run as controlled experiments with a control group. If a test performs worse, it's stopped immediately with no impact on your baseline.

Conversion Rate Optimization (CRO)

Conversion Rate Optimization that Grows Revenue, Not Traffic

Applying behavioral science and rigorous experimentation to systematically increase the percentage of visitors who convert: turning existing traffic into measurable revenue growth.

Talk to an Expert

Start your project with us

The Math of More

Every percentage point improvement in your conversion rate compounds across all your marketing channels. Our CRO service applies behavioral analysis, hypothesis-driven experimentation, and UX psychology to increase conversions across your website, landing pages, checkout flows, and app experiences without increasing your traffic budget.

The Old Way

Intuition-Led Design

The Intelegencia Way

CRO-Driven Growth

Opinions Drive Decisions

Data-Backed Decisions

Infrequent Testing

Continuous Test Cadence

Traffic-First Mindset

Conversion-First Mindset

Surface-Level Metrics

Revenue-Tied KPIs

One-Time Optimization Efforts

Compounding Optimization Gains

Conversion Funnel Analysis

We map every step of your conversion funnel (from first click to final confirmation), identifying where visitors drop off and quantifying the revenue impact of each exit point. This analysis becomes the foundation of our prioritized optimization roadmap.

Full-Funnel Drop-Off Mapping

Session Recording Analysis

Heatmap & Scroll Data

Form Abandonment Quantification

Revenue Impact Prioritization

Hypothesis & Experimentation Engine

We run structured A/B and multivariate experiments at high velocity, guided by behavioral evidence. Each test is designed to answer a specific conversion question, with results informing both the immediate winner and the next hypothesis.

Evidence-Based Hypothesis Design

Statistical Significance Standards

Multivariate Interaction Testing

Segment-Level Result Analysis

Test Velocity Program Management

Checkout & Form Optimization

Checkout and form completion are the highest-value conversion moments on any site. We reduce friction at every step (fewer fields, clearer progress indicators, stronger trust signals, and optimized error handling) to maximize completion rates.

Field Reduction & Smart Defaults

Progress Indicator Optimization

Trust Badge & Security Signal Placement

Error Message Clarity Testing

One-Click & Guest Checkout Options

Vertical CRO Logic

Behavioral experimentation tuned to the conversion moments that matter in each industry, turning existing traffic into measurable revenue growth.

E-commerce

Checkout and product-page testing that lifts revenue per visitor.

SaaS

Pricing-page and trial-signup experiments tied to activation.

FinTech

Application-flow and trust-signal tests that raise completion.

Healthcare

Intake-flow and authority-signal optimization for patient conversion.

CRO Program Lifecycle

A structured cycle starting with conversion audits and behavioral research, moving to prioritized testing and statistical validation, then implementation and compounding gains.

Conversion Audit

Establishing baselines and identifying the highest-impact optimization opportunities.

Behavioral Research

Running heatmaps, recordings, and surveys to build user insight.

Test Roadmap

Prioritizing hypotheses by expected impact and implementation complexity.

Experiment Execution

Running and monitoring tests to statistical significance.

Compound & Repeat

Implementing winners and building the next iteration on top of compounding gains.

Measured Performance. Proven Growth.

Conversion Lift

Revenue per Visitor

0/mo

Test Velocity

ROI on CRO

Frequently Asked Questions
About Conversion Rate Optimization

Here you will find answers to questions we get asked the most about our offerings.

UX redesign replaces the current experience. CRO tests specific improvements against the current baseline so you only change what demonstrably works better.