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Why Amazon Rufus Is the Most Important SEO Update Marketplace Sellers Aren't Preparing For
Varun Goel
June 09, 2026
Why Amazon Rufus Is the Most Important SEO Update Marketplace Sellers Aren't Preparing For
Amazon's AI shopping assistant, Rufus, is reshaping product discovery by prioritizing content that directly answers buyer questions rather than traditional ranking factors like keywords, BSR, and ad spend. Sellers who continue optimizing only for Amazon's A9 algorithm risk losing visibility as Rufus increasingly influences purchasing decisions. This article explains how Rufus works, where most listings fall short, and the practical steps sellers can take to improve AI-driven product recommendations and marketplace performance.
Why Vibe Coding Is a Real Risk
Varun Goel
June 09, 2026
Why Vibe Coding Is a Real Risk — And What Engineering Leaders Need to Know Before It Breaks Production
Vibe coding can dramatically accelerate software development, but when AI-generated code reaches production without proper review, testing, and ownership, it creates significant operational risks. Using the rsync incident as a real-world example, this article explains why engineering leaders need governance frameworks, risk-based controls, and AI-specific verification processes to safely adopt AI-assisted development at scale.
Organic vs Paid Social Media: Which Works Better in 2026?
Antriksh Tiwari
June 08, 2026
Organic vs Paid Social Media: Which Works Better in 2026?
Learn when to use organic social media, when to invest in paid advertising, and how combining both can improve social media performance in 2026.

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Chatbots vs Live Chat in 2026: Why the Question Itself Is Outdated

Intelegencia Insights
January 30, 2026

If you’re still asking whether chatbots are better than live chat in 2026, you’re asking the wrong question.

Chatbots vs Live Chat in 2026

Customer Service

10 Best Practices to Improve First Call Resolution (FCR) in Call Centers

Varun Goel
January 09, 2026

Delivering a seamless customer experience (CX) starts with first call resolution (FCR), i.e., the ability to solve a customer’s issue during the very first interaction, without transfers or callbacks.

Practices to Improve First Call Resolution

Customer Service

Omnichannel Marketing: 7 Strategies That Boost Customer Engagement

Varun Goel
December 26, 2025

Today, customers interact with brands across multiple touchpoints. Websites, apps, social media, physical stores, and customer support channels.

Omnichannel Marketing startegies

Customer Service

Intelegencia’s Mastery of eCommerce

Tanmay Bhowmick
September 16, 2022

Intelegencia is a research-oriented and results-driven eCommerce consulting and technology company.

ecommerce

Customer Service

Your Guide to Intelegencia’s Offshore Management Solutions

Louel Siena
September 16, 2022

When choosing the right people for their outsourcing requirements, clients not only want cost efficiency, but also the assurance that their business will operate optimally.

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