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Check out our blogs for fresh perspectives, expert tips, and the latest trends.

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How Online Reputation Management and SEO Work Together
Ajit Kumar
June 11, 2026
ORM and SEO: How Online Reputation Management and SEO Work Together to Protect Brand Visibility
Explore how SEO online reputation management strategies help businesses control branded search visibility, enhance trust, and support sustainable growth.
Why Amazon Rufus Is the Most Important SEO Update Marketplace Sellers Aren't Preparing For
Varun Goel
June 09, 2026
Why Amazon Rufus Is the Most Important SEO Update Marketplace Sellers Aren't Preparing For
Amazon's AI shopping assistant, Rufus, is reshaping product discovery by prioritizing content that directly answers buyer questions rather than traditional ranking factors like keywords, BSR, and ad spend. Sellers who continue optimizing only for Amazon's A9 algorithm risk losing visibility as Rufus increasingly influences purchasing decisions. This article explains how Rufus works, where most listings fall short, and the practical steps sellers can take to improve AI-driven product recommendations and marketplace performance.
Why Vibe Coding Is a Real Risk
Varun Goel
June 09, 2026
Why Vibe Coding Is a Real Risk — And What Engineering Leaders Need to Know Before It Breaks Production
Vibe coding can dramatically accelerate software development, but when AI-generated code reaches production without proper review, testing, and ownership, it creates significant operational risks. Using the rsync incident as a real-world example, this article explains why engineering leaders need governance frameworks, risk-based controls, and AI-specific verification processes to safely adopt AI-assisted development at scale.

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Data-Driven Marketing: Leveraging Analytics for Smarter Decision-Making

Intelegencia Insights
June 12, 2025

Learn how data-driven marketing and real-time analytics help brands make smarter decisions, optimize campaigns, and boost customer engagement.

Data-Driven Marketing

Digital Marketing

The Rise of AI in Digital Advertising: Enhancing Efficiency and Personalization

Varun Goel
May 30, 2025

With the rise of AI in digital advertising, marketers can target potential customers with personalized ads, and reach the right audience at the right time, boosting their ROI significantly.

The Rise of AI in Digital Advertising Enhancing Efficiency and Personalization

Digital Marketing

How Personalization Is Transforming Customer Engagement

Varun Goel
January 14, 2025

Learn how data-driven personalization can transform customer engagement and boost loyalty and retention, and increase sales and satisfaction.

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Amidst the Crisis: Intelegencia and Business Continuity Planning During COVID-19

Mer Cortez
April 29, 2024

The impact of the COVID-19 pandemic hit the world rapidly, making us realize that there is no “magic bullet” or “secret sauce” to health.

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Intelegencia’s Mastery of eCommerce

Tanmay Bhowmick
September 16, 2022

Intelegencia is a research-oriented and results-driven eCommerce consulting and technology company.

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