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Amazon Product Listing: The Ultimate Guide

Glenda Tirona Glenda Tirona June 19, 2020
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Shopping online has never been easier. We have options like online payment and next-day delivery that make retail therapy incredibly convenient. Even during a time when everyone’s staying at their homes, people can easily shop their favorite brands without stepping a foot outside.

One of the biggest websites that feed the shopaholic in all of us is no other than Amazon. 

If you’re a fan of window-shopping, you’ll know how attractive it is to look at storefronts with their display of products. A potential buyer also derives his first impression from a store’s window. Such a thing exists online too. On Amazon, the product listing title and image on the search results are a shop’s best bet at attracting clients and encouraging them to purchase.

With the huge importance of a well-written description and a high-quality photo, we created an ultimate guide to Amazon Product Listing.

Setting up your store’s product listing

One of the first things that a new Amazon seller would ask is, “How to create a listing on Amazon?” The answer to that will depend if you’re the first store to offer the exact product or not. 

If you’re the first seller or you manufacture your product, you’ll need to create a new listing. Otherwise, you’ll share an Amazon listing with the other merchants. 

To create your listing:

Step 1: Log into your Seller Central Dashboard and choose the “Add A Product” option from the Inventory drop-down menu.

Step 2: Choose “Create a new listing.”

Step 3: Choose a category for your product. 

Step 4: Fill in your product details, such as title, description, and images.

If you need help, Amazon Seller Support is always available to assist you with your listing issues. You’ll find it through the “Help” option on the upper right side of the page.

How does Amazon listing optimization work?

Some product listings perform well compared to others. Several factors could contribute to its success. A few that might have helped are:

- Listing quality

- Keywords

- Image quality

- Product title character count

- Product descriptions

- Reviews and ratings

If you want more exposure for your store, you’ll want to consider Amazon listing optimization to rank higher on search results. It’s a bit more work, but it helps you appear on more screens. A well-optimized product listing has:

  1. A product title with keywords and product unique selling points (USPs). A compelling title should also include essential product details like color, model, and series.
  2. Clear product features that list the most important features on the first two points. It must also have CTAs and is limited to only five bullet points.
  3. High-quality product images that have a tagline and a white background (to better highlight the product).
  4. A concise product description that is free from grammatical and spelling errors while describing important attributes like color, size, and compatibility.
  5. Search terms that have at least one keyword per line.

Above all, remember that it’s the quality of your product that can help you perform better! It’s not all about optimized product listing. Invest your time in improving your product, and soon enough, your customers will start to recognize your brand.

Glenda Tirona is an Operations Manager at Intelegencia. When she is not working, she Loves Goofing around and spending time with kids


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