Shopping online has never been easier. We have options like online payment and next-day delivery that make retail therapy incredibly convenient. Even during a time when everyone’s staying at their homes, people can easily shop their favorite brands without stepping a foot outside.
One of the biggest websites that feed the shopaholic in all of us is no other than Amazon.
If you’re a fan of window-shopping, you’ll know how attractive it is to look at storefronts with their display of products. A potential buyer also derives his first impression from a store’s window. Such a thing exists online too. On Amazon, the product listing title and image on the search results are a shop’s best bet at attracting clients and encouraging them to purchase.
With the huge importance of a well-written description and a high-quality photo, we created an ultimate guide to Amazon Product Listing.
One of the first things that a new Amazon seller would ask is, “How to create a listing on Amazon?” The answer to that will depend if you’re the first store to offer the exact product or not.
If you’re the first seller or you manufacture your product, you’ll need to create a new listing. Otherwise, you’ll share an Amazon listing with the other merchants.
To create your listing:
Step 1: Log into your Seller Central Dashboard and choose the “Add A Product” option from the Inventory drop-down menu.
Step 2: Choose “Create a new listing.”
Step 3: Choose a category for your product.
Step 4: Fill in your product details, such as title, description, and images.
If you need help, Amazon Seller Support is always available to assist you with your listing issues. You’ll find it through the “Help” option on the upper right side of the page.
Some product listings perform well compared to others. Several factors could contribute to its success. A few that might have helped are:
- Listing quality
- Image quality
- Product title character count
- Product descriptions
- Reviews and ratings
If you want more exposure for your store, you’ll want to consider Amazon listing optimization to rank higher on search results. It’s a bit more work, but it helps you appear on more screens. A well-optimized product listing has:
Above all, remember that it’s the quality of your product that can help you perform better! It’s not all about optimized product listing. Invest your time in improving your product, and soon enough, your customers will start to recognize your brand.