Learning and SEO and the nuances associated with it can be a pretty daunting task. Aside from the steep learning curve, the world of SEO is constantly changing, and it can be hard to keep up. Of course, an online marketing agency could help you with your SEO, but what if your business is in the stage where it still cannot afford to invest in internet marketing services?
This is why we compiled four of the best SEO tools that you can use to jumpstart your online presence. These four tools are tried and tested by SEO experts, so you can be sure that you will get the most out of your buck.
Semrush is an all-in-one SEO tool that you can use for multiple purposes (not just managing your own SEO); content marketing, PPC, social media marketing, and more. For example, Semrush’s Domain Vs Domain Analysis feature gives you the ability to easily compare your website with those of your competitors. Semrush also provides access to over 20 billion keywords and 310 million ads – if you still can’t find the keyword you need here, you probably would not find it anywhere else.
Semrush is currently offering a free, seven-day trial, and further use will cost $119.95 per month.
If you want an SEO tool that can audit your site in the most efficient manner possible, Screaming Frog might be for you. Screaming Frog’s SEO Spider Tool is considered by many SEO experts as one of the most powerful and flexible tools around. The SEO Spider Tool enables you to crawl websites (no matter the size) efficiently, and gives you real-time results and analysis. Best of all, the basic features of Screaming Frog’s SEO Spider Tool come at the low cost of absolutely free! For a more robust selection of features, you can also shell out £149.00 per year, or $207.39 for our US-based readers out there.
Ahrefs is perhaps one of the most recommended SEO tools in the industry. Considered by many SEO experts as the best SEO analysis tool available, Ahrefs boasts features like Site Audits, which you can use to analyze and tinker with your website’s SEO statistics. Site Explorer, meanwhile, gives you a peek into what a website (yes, even a competitor’s site) looks like in terms of organic search traffic.
Right now, Ahrefs is offering a free, seven-day trial, then another seven days for a measly $7.00. Subsequent use of this SEO tool will net you at least $99.00 a month, which is a pretty good price considering the functionalities Ahrefs can give you.
Google Keyword Planner (GKP) is mainly used to build keyword lists for purposes such as PPC campaigns. SEO professionals have been using GKP for many years now, and for good reason. GKP allows you to easily build a massive keyword list from the ground up, from finding optimal keywords for your SEO campaign, to forecasting the performance of the keywords you select.
The Google Keyword Planner is free if you have a Google Ads account. Setting up your own account will take you a few minutes only, so you do not have to worry about that aspect.
These are just some of the tools we recommend if you want to manage your SEO campaigns yourself or in-house. Obviously, hiring an online marketing agency for a bevy of internet marketing services will always be the best course of action, but these tools can help if your business is still in the early stages.