Why do I need the Conversions API (CAPI)?

CAPI allows you to share web events directly from your server to Facebook, ensuring you don't lose data from users who have opted out of browser-based tracking.

Can you track sales that happen on the phone?

Yes. By using 'Call Tracking' and syncing it with your CRM, we can attribute a phone sale back to the specific ad or keyword the user clicked.

What is 'Consent-Mode V2'?

It's Google's newest protocol that allows you to adjust how tags behave based on a user's cookie consent, ensuring you stay compliant with EU regulations.

How do you handle users on multiple devices?

We use 'User ID Tracking' to connect the dots when a user researches on their phone and buys on their laptop, providing a unified view of their journey.

Does tracking affect site speed?

Standard tracking can. However, 'Server-Side' tracking actually *improves* site speed by moving heavy processing away from the user's browser.

Conversion Rate Optimization (CRO)

Full-Funnel Event Attribution that Links Spend to Revenue

In a cookieless world, most brands are flying blind on 30-40% of their data. We engineer server-side tracking that links every marketing touchpoint to real revenue, so your budget follows the channels that actually drive profit.

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The Logic of Accountability

If you can't measure it, you can't optimize it, and in the era of privacy updates and cookieless browsing, standard tracking no longer cuts it. Most brands operate with 30-40% of their data missing, which means wasted spend and decisions based on a distorted picture. We build absolute attribution: a server-side infrastructure using GTM and the Conversions API to capture every event regardless of device, browser, or privacy setting. Multi-touch modeling reveals the full journey behind each sale, and syncing offline CRM data closes the loop, so your budget always flows to the channels that actually drive profit.

The Old Way

Tracking Gaps

The Intelegencia Way

Tracking Logic

Lost Data from Ad-Blockers

Server-Side Data Hardening

Inaccurate Attribution Models

CAPI / API Event Sync

Unsynchronized CRM Data

Full-Path Attribution

Broken Multi-Device Paths

Value-Based Growth Metrics

Compliance & Privacy Risks

Privacy-First Compliance

Server-Side Tracking Logic

Browser-based tracking is increasingly unreliable due to ITP, ad-blockers, and cookie restrictions. We move your tracking to the server-level, creating a direct, secure line between your website and your analytics platforms. This 'Data Hardening' ensures that you capture 100% of your conversion events. By owning your data stream, you improve site performance (removing heavy client-side tags) and enhance security, ensuring your customer data is never exposed to third-party scripts.

Server-Side GTM Architecture

Ad-Blocker Bypass Logic

ITP-Resilient Tracking

Site-Performance Tag Lean

Direct-to-Platform Data Sync

Multi-Touch Attribution Mapping

The 'Last Click' rarely tells the whole story. A user might find you via social, research you via search, and finally buy through an email. We map the entire 'Multi-Touch Journey' to show you the true value of every channel. Our models reveal which platforms are 'Assisting' conversions, allowing you to optimize your 'Top of Funnel' spend with confidence. This 'Full-Journey Visibility' prevents you from cutting profitable awareness campaigns that don't receive direct credit in standard models.

Cross-Channel Path Analysis

Assisted-Conversion Credits

First-Touch vs. Last-Click

Data-Driven Attribution Logic

Channel-Value Optimization

Offline Conversion Sync

For many businesses, the real sale happens offline (in a call center, a showroom, or via a signed contract). We bridge the gap between your 'Digital Lead' and your 'Final Revenue' by syncing your CRM data back to your ad platforms. This 'Closed-Loop Reporting' allows Google and Meta's algorithms to optimize for 'Profit,' not just 'Lead Volume.' By feeding high-quality sales data back into the machine, we lower your acquisition costs and focus your budget on the most valuable customers.

CRM-to-Ads Data Bridge

Sales-Outcome Optimization

Lead-to-Cash Visibility

Closed-Loop Revenue Logic

Profit-Driven Bidding Sync

Vertical Tracking Logic

Server-side event tracking and multi-touch attribution that closes revenue visibility gaps, connecting every marketing touchpoint to actual customer value across channels.

B2B Tech

Offline-conversion sync for CRM-based sales cycles.

E-commerce

Transaction-value tracking and cart-abandonment logic.

FinTech

Security-compliant event tracking and application-flow metrics.

SaaS

Subscription-lifecycle tracking and LTV attribution mapping.

Custom Event Engineering

Not all actions are created equal. We engineer 'Custom Conversion Events' that track the specific behaviors defining your business success (whether it's a 75% video view, a demo request, or a specific product interaction). By tracking these 'High-Intent Signals,' we build a more nuanced picture of user behavior. We use this data to trigger personalized remarketing sequences and to train AI models on the characteristics of your most engaged prospects, increasing the precision of your entire marketing stack.

Intent-Signal Tracking

Micro-Event Optimization

Behavioral Success Metrics

Custom GTM Trigger Logic

Signal-to-Action Mapping

Value-Based Tracking Logic

Marketing is about ROI, not just volume. We implement 'Dynamic Value Tracking,' assigning the actual transaction or projected lead value to every conversion event in real-time. This allows you to see your 'Return on Ad Spend' (ROAS) directly in your dashboard. By optimizing for 'High-Value Conversions' rather than the cheapest clicks, we ensure that your growth is not just fast, but highly profitable and sustainable.

Dynamic ROAS Reporting

Transaction-Value Sync

Lead-Quality Scoring

Profit-Margin Awareness

Value-Oriented Growth

Data-Privacy Compliance Logic

In a world of GDPR and CCPA, how you track is as important as what you track. We implement 'Consent-Mode V2' and 'Ethical Data Collection' protocols that respect user privacy while preserving your business insights. We ensure that your tracking is legally compliant across all jurisdictions. By building a 'Privacy-First' data infrastructure, we protect your brand from legal risk and ensure that your data-driven growth is built on a foundation of user trust.

Consent-Mode V2 Sync

GDPR / CCPA Data Guard

Anonymized Tracking Logic

First-Party Data Strategy

Legal-Compliant Growth

The Attribution Roadmap

Five steps that close the loop on revenue visibility, covering tracking audits, server-side implementation, API integration, multi-touch modeling, and privacy compliance.

Data Audit

Identifying tracking gaps and attribution inaccuracies.

Server-Side Build

Deploying secure, high-performance GTM server containers.

API Integration

Syncing digital events with CRM and platform APIs (CAPI).

Attribution Setup

Configuring multi-touch and value-based reporting models.

Compliance Sync

Hardening data collection for global privacy regulations.

Measured Performance. Proven Growth.

Data Accuracy

ROAS Visibility

Attribution Lift

Compliance Score

Frequently Asked Questions
About Full-Funnel Event Attribution

Here you will find answers to questions we get asked the most about our offerings.

Instead of the browser sending data to Google/Facebook, your website sends it to your own server, which then securely forwards it. This is faster, safer, and bypasses ad-blockers.