Do you design the ads too, or just the landing pages?

Both, and we recommend it: the biggest conversion lever on paid traffic is ad-to-page message match, which only works if both surfaces come from the same design pass.

Can you work with our existing landing-page platform?

Yes: Unbounce, Webflow, Instapage, HubSpot, or hand-built Next.js. We ship to the platform you already run.

How do you know if the page is actually working after launch?

We set up pixel, dataLayer, and form-event tracking before launch, then read scroll and click heatmaps weekly to ship variant updates instead of guessing.

Web Design & Digital Personalization

Landing Page & Ad-Creative UX Built for Paid Conversion

Designing the post-click destination (landing pages, lead-magnet flows, ad creative) for a single objective: the conversion the campaign is paying for.

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Post-Click UX, Not Product UX

Product UX optimizes for repeat usage. Campaign UX optimizes for the next 90 seconds. We design the landing pages and lead-capture flows that sit at the end of paid search, paid social, and display campaigns: pages built for single-visit, single-objective conversion. That means a tighter scope: one hero, one offer, one CTA above the fold, social proof and objection-handling stacked in the exact order paid traffic needs to see them, and a form that asks for the minimum fields the offer justifies. We also design the ad creative that sends people there (display banners, paid-social cards, video thumbnails) so the visual promise of the ad matches the visual promise of the page. Message-match isn't optional; it's the single biggest lever on quality score and conversion rate, and it lives in the design system, not the copy doc.

The Old Way

Generic Web Pages

The Intelegencia Way

Campaign-Grade UX

Site Nav + Footer Links

Stripped Nav, One Exit

Multiple Competing CTAs

Single Above-Fold CTA

Long Lead Forms

Minimum-Viable Fields

Mismatched Ad ↔ Page

Message-Matched Hero

Untracked Below-the-Fold

Scroll + Click Heatmaps

Ad-to-Page Message Match

The hero of every landing page mirrors the headline, image, and value prop of the ad that brought the visitor there. We design ads and pages as a single creative unit (same color, same hero shot, same promise) so the cognitive cost of arriving on the page is near zero. This single discipline routinely lifts post-click conversion 20–40% without changing offer or audience.

Ad ↔ Hero Visual Match

Headline Parity

Single-CTA Above Fold

Stripped-Nav Page Variant

Quality-Score Optimization

Page Formats We Design

Lead-gen pages, pre-sell flows, gated assets, and ad creative all built as one message-matched system to maximize post-click conversion and quality score.

Lead-Gen Landing

Single-form pages for SaaS demo requests and B2B downloads.

Click-Through Pages

Pre-sell pages that warm traffic before the product / pricing CTA.

Lead-Magnet Flows

Gated ebook, webinar, and assessment download experiences.

Display + Social Ads

Static and animated ad creative designed in lockstep with the page.

The Campaign UX Workflow

Five stages that move you from campaign brief to live ad-to-page experience, covering hero-ad lockup, stripped-nav page build, tracking setup, and heatmap-driven iteration.

Campaign Brief

Locking the offer, audience, primary CTA, and quality-score target.

Hero + Ad Lockup

Designing the ad and page hero as one visual unit.

Page Build

Stripped-nav layout, ordered proof stack, minimum-field form.

Tracking Layer

Pixel, dataLayer, and form-event setup before launch, not after.

Iterate on Heatmaps

Reading scroll + click data weekly and shipping variant updates.

Measured Performance. Proven Growth.

Post-Click CVR

CPL Reduction

Form Completion

0pt ↑

Quality Score

Frequently Asked Questions
About Landing Page & Ad-Creative UX

Here you will find answers to questions we get asked the most about our offerings.

General UI/UX optimizes the product or marketing site for repeat use. This service designs the single-visit, single-objective pages and ad creative that sit downstream of a paid campaign.