We are looking for an Email & SMS Marketing Specialist to manage the end-to-end execution and optimization of our email and SMS marketing campaigns. This role is ideal for a detail-oriented marketing professional with hands-on experience in campaign deployment, automation, segmentation, testing, and performance analysis.
You will work closely with Marketing, Creative, and cross-functional teams to deliver targeted customer communications, optimize campaign performance, and support key promotional initiatives.
Key Responsibilities
- Oversee the end-to-end execution of 2–4 email campaigns daily in alignment with the Promotions Calendar, including content preparation, QA, and deployment.
- Build and deploy triggered and automated email flows, including welcome, post-purchase, abandoned cart, winback, and reminder campaigns.
- Conduct A/B testing of subject lines, creatives, copy, audience segments, and send times to optimize campaign performance.
- Perform audience segmentation and database filtering to deliver targeted and personalized communications.
- Prepare and analyze email and SMS performance reports, translating campaign data into actionable insights and recommendations.
- Collaborate with Marketing, Creative, and cross-functional teams to secure required creatives, tracking URLs, product details, and other campaign assets.
- Manage SMS marketing execution, including copy preparation, QA/testing, and scheduling of 2–3 SMS campaigns per week.
- Monitor campaign performance, identify opportunities for improvement, and implement optimization strategies.
- Ensure all campaigns undergo thorough QA to maintain accuracy, quality, and consistency before deployment.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- At least 2 years of experience in email and/or SMS marketing, preferably in an e-commerce environment.
- Hands-on experience with email marketing platforms, automation, segmentation, and campaign deployment.
- Strong understanding of email marketing best practices, customer journeys, and A/B testing.
- Proficient in analyzing campaign performance and translating data into actionable insights.
- Strong attention to detail and ability to perform thorough QA before campaign deployment.
- Excellent written communication and copy-editing skills.
- Strong organizational and time-management skills, with the ability to manage multiple campaigns and deadlines.
- Ability to collaborate effectively with Marketing, Creative, and cross-functional teams.
What We’re Looking For
We are seeking a marketing professional who can balance execution and analysis, manage multiple campaigns with accuracy, and use performance data to continuously improve customer engagement. The successful candidate will be organized, detail-oriented, collaborative, and comfortable working in a fast-paced e-commerce environment.