Case Study Driving Global Consistency with Localized Impact for a Consumer Goods Giant
How we optimized 250+ products across 4,800+ ASINs for 20+ consumer brands to drive compliance and sales.
250+
Products optimized
4,800+
ASINs harmonized
20+
Consumer brands served
The Client
A leading global fast-moving consumer goods (FMCG) enterprise.
The client is a global consumer goods conglomerate, operating as one of the largest players in the fast-moving consumer goods (FMCG) sector. With an H1 2025 revenue of approximately €30B and a market capitalization of $156B, the company serves consumers in over 190 countries. Their portfolio contains dozens of household brands across personal care, beauty, home care, and food categories, including Dove, Pears, St. Ives, and Axe.
As digital channels have grown, the client has expanded its e-commerce operations, listing thousands of products on online marketplaces like Amazon, eBay, and regional digital grocery platforms. These listings serve as a critical channel for direct-to-consumer sales and retail distribution.
However, managing a catalog of this scale across different markets requires a structured approach to brand consistency and regulatory compliance. With hundreds of regional marketing teams managing local listings, the client faced challenges with brand fragmentation and compliance drift on the digital shelf.
The Challenge
Navigating catalog fragmentation and compliance barriers on the digital shelf.
The client’s online catalog had become fragmented over time. Across their 20+ active brands, regional listings on Amazon and other marketplaces lacked visual and structural consistency. Some product pages used outdated branding, low-resolution imagery, or lacked key search terms, which reduced visibility and sales.
In addition to visual inconsistencies, the client faced compliance issues in several markets. Local regulations for personal care products require specific ingredient disclosures, labeling standards, and warning copy. Many regional listings were out of compliance, resulting in temporary listing suspensions and lost sales. The client needed a B2B partner to run a catalog audit and optimization sprint to harmonize branding and ensure compliance for their global listings.
€30B
Approximate global revenue generated by the client in H1 2025.
190+
Countries served by the client's brand portfolio.
Underperforming product listings lacking consistent global brand standards.
Diverse product positioning across regions, diluting brand identity.
Compliance risks and listing suspensions due to outdated regional copy.
The challenge of optimizing thousands of product listings across different ad systems.
What our audit found
Identifying search term gaps and listing discrepancies.
Our diagnostic began with an audit of 250+ underperforming products across 4,800+ Amazon Standard Identification Numbers (ASINs). We used automated crawlers to scan listing elements, comparing titles, descriptions, images, and compliance data against the client’s global brand guidelines and local regulatory standards.
We identified significant metadata gaps. Over 40% of the listings did not contain relevant, high-volume search terms, reducing their search visibility. Furthermore, many product detail pages used mismatched sizing, missing bullet points, and outdated imagery, which lowered conversion rates. In several markets, "hard to sell" items remained inactive due to outdated regulatory labeling. The diagnostic confirmed that optimization required both a visual cleanup and a review of listing compliance.
Brand assets and copy varied significantly across regional storefronts.
Key search terms were missing from listing titles and bullet points.
Missing regulatory labels and ingredient lists on personal care listings.
Inactive listings for niche products due to unresolved compliance issues.
The Solution
How we turned it around.
Catalog audit and ASIN optimization.
To address the catalog inconsistencies, we executed a structured optimization program. We developed a standardized listing template that defined exact formats for titles, descriptions, bullet points, and search terms, aligning each listing with the client's brand guidelines.
We rewrote and updated product detail pages for 250+ products across 4,800+ ASINs. We integrated relevant, high-volume search terms into the listings, ensuring that each page was optimized for search visibility while maintaining the brand's voice. We also coordinated with the client's creative teams to replace low-resolution images with consistent, high-resolution lifestyle and product photography.
What we shipped
- Optimized titles and descriptions for 250+ products across 4,800+ ASINs.
- Integrated high-volume search terms to improve search rankings.
- Visual elements updated to ensure consistent branding across regions.
Standardizing compliance and performance monitoring.
To mitigate compliance risks, we built a compliance validation workflow. We worked with the client’s legal and regulatory teams to compile a database of required warning labels, ingredient disclosures, and certification copy for each target market.
We audited the optimized copy against this compliance database before publishing. We also set up automated monitoring tools to scan active listings daily, flagging unauthorized changes, out-of-stock variations, or potential compliance issues. This monitoring system helped the client respond to listing errors before they impacted sales.
What we shipped
- Compliance copy database compiled for warning labels and ingredient lists.
- Audited ad copy and listings against local regulations before publishing.
- Automated daily monitoring configured to flag listing discrepancies.
Localizing hard-to-sell products.
A key part of the project was resolving issues for "hard to sell" products that were inactive due to regulatory barriers. These items, often specialized formulations, required market-specific packaging adjustments and localized labeling.
We worked with regional distribution teams to translate ingredient lists and adapt copy for local compliance. We updated listing descriptions with country-specific certifications, resolving the issues that had kept these products off the digital shelf. This localization effort allowed the client to reactivate these listings and open new revenue opportunities.
What we shipped
- Specialized product copy localized to meet regional guidelines.
- Translated ingredient lists and certifications added to product pages.
- Reactivated legacy listings, expanding the client's active online catalog.
Visual consistency and brand harmonization.
To protect the client's brand equity, we focused on visual consistency. We audited the digital storefronts of major brands like Dove, Pears, St. Ives, and Axe to ensure they aligned with global visual standards.
We updated the A+ Content, brand stories, and storefront banners across regional Amazon marketplaces. By standardizing color palettes, layouts, and typography, we created a consistent brand experience for shoppers, whether they were browsing in the UK, Europe, or Asia. This visual alignment helped build brand trust and improved conversions.
What we shipped
- Updated A+ Content and brand store banners across marketplaces.
- Standardized visual brand assets implemented globally.
- Consistent brand experience created across different regional storefronts.
The Numbers
Outcomes we can talk about.
The catalog optimization project helped improve brand consistency and compliance across the client's digital shelf. We optimized 250+ underperforming products, updating 4,800+ ASINs with compliant, keyword-rich copy and consistent brand imagery.
This catalog overhaul supported 20+ consumer brands within the client's portfolio, improving search visibility and listing health across international marketplaces.
By resolving regulatory errors, we reactivated specialized listings and reduced the risk of listing suspensions. The standardization of compliance copy and daily monitoring helped protect the brand's online sales channels, ensuring a consistent brand experience for consumers worldwide.
250+
Products optimized
4,800+
ASINs harmonized
20+
Consumer brands served
What We Built
What's Next
Scaling automation for product launches.
Following the catalog cleanup, the next step is integrating our optimization template into the client's product information management (PIM) system. This integration will help auto-format and translate listings for new product launches, reducing time-to-market.
We are also planning to expand our compliance monitoring tools to cover additional regional marketplaces, helping to protect listing health as the client grows its e-commerce footprint.
Frequently Asked Questions
About This Project
The questions teams usually ask when they want to run a similar engagement.
We audited and optimized 250+ underperforming products across 4,800+ ASINs, serving 20+ FMCG brands in the client's global portfolio.
The Real Numbers
Need real numbers? Let's talk.
We kept the names off the page. The story is real, the outcomes are real, and we're always happy to walk a serious team through the rest of it.
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