Do you handle both iOS and Android?

Yes. We optimize for the App Store and Google Play, which have different algorithms and creative requirements.

Can ASO work for new apps?

Yes, though new apps need to start with strong fundamentals. We build the right keyword and creative foundation from day one.

Do you manage our store listing ongoing?

Yes. Our monthly ASO management includes keyword refreshes, creative tests, and competitive monitoring.

Conversion Rate Optimization (CRO)

App Store Optimization that Drives Downloads

Increasing your app's visibility, click-through rate, and install rate through systematic optimization of every element in your App Store and Google Play listings.

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The App Store Algorithm

90% of app downloads start with a search. App Store Optimization is the discipline of ensuring your app appears (and compels installs) when users search for what you offer. Our ASO service applies keyword research, creative testing, and conversion optimization across both the App Store and Google Play to grow organic installs without increasing your UA spend.

The Old Way

Unoptimized Listing

The Intelegencia Way

Optimized Listing

Untargeted Keywords

Strategic Keyword Architecture

Static Creative Assets

Tested Creative Variants

No Competitor Benchmarking

Continuous Competitor Tracking

Poor Conversion Rate

High Store Conversion Rate

Zero Organic Visibility

Strong Organic Search Rank

Keyword Research & Metadata Optimization

We build keyword strategies that target the terms your ideal users actually search for: balancing volume, relevance, and ranking difficulty. Metadata (title, subtitle, keyword field, description) is optimized to maximize indexed keyword coverage.

Volume & Difficulty Analysis

Competitor Keyword Gap Audits

Title & Subtitle Optimization

Keyword Field Architecture

Localization & International ASO

Keyword Research & Metadata Optimization

Creative Asset Testing

Your icon, screenshots, and preview video determine whether a searcher installs or scrolls past. We design and A/B test creative assets to maximize click-through and conversion rates on both the search results page and your product page.

Icon Design & Testing

Screenshot Narrative Optimization

Preview Video Storyboarding

Feature Graphic Variants

First Impression Conversion Testing

Ratings & Review Management

Star rating and review quality directly impact both your store ranking and your conversion rate. We implement in-app review prompting strategies and help manage review responses to build social proof that converts.

In-App Prompt Timing Strategy

Review Volume Growth Tactics

Negative Review Response Templates

Rating Trend Monitoring

Competitor Review Benchmarking

Vertical ASO Logic

Store-listing optimization tuned to how each category's users search, compare, and install, growing organic downloads without extra UA spend.

Gaming

Screenshot and video creative tuned to win installs in a crowded category.

FinTech

Trust-forward listings and keyword coverage for finance search terms.

Health & Fitness

Benefit-led creative and reviews that turn intent into installs.

E-commerce

Category keyword targeting and conversion-optimized store pages.

ASO Program Structure

Five steps that systematically increase organic app installs, covering keyword strategy, creative optimization, review management, and competitive iteration cycles.

Store Audit

Benchmarking current rankings, conversion rates, and keyword coverage.

Keyword Strategy

Building the metadata architecture targeting priority search terms.

Creative Optimization

Designing and launching A/B tests on icons, screenshots, and preview video.

Review Strategy

Implementing rating prompt logic and review management workflows.

Ongoing Iteration

Monthly keyword refresh and creative testing based on algorithm changes and competitors.

Measured Performance. Proven Growth.

Organic Installs

Keyword Rankings

CVR Improvement

UA Cost Reduction

Frequently Asked Questions
About App Store Optimization

Here you will find answers to questions we get asked the most about our offerings.

Metadata changes can show ranking movement in 2-4 weeks. Creative test results typically take 2-3 weeks to reach significance.