What attribution tools do you work with?

We work with AppsFlyer, Adjust, Branch, and Singular for attribution, and Amplitude, Mixpanel, or Firebase for product analytics.

Can you help with monetization strategy?

Yes. We provide guidance on pricing model design, in-app purchase flow optimization, and subscription conversion.

What app stage is best for this service?

We work with apps at all stages, from pre-launch through scaling. The tactics differ but the growth framework applies throughout.

Conversion Rate Optimization (CRO)

Mobile App Growth that Acquires, Activates & Retains

Engineering full-funnel mobile app growth programs that drive quality installs, accelerate activation, and build the retention loops that compound into sustainable growth.

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The Mobile Growth Stack

Mobile app growth requires a different playbook than web marketing. Downloads are just the beginning. Activation, day-30 retention, and lifetime value are the metrics that determine whether your app becomes a sustainable business. Our Mobile App Growth service builds the acquisition, onboarding, and retention systems that turn installs into engaged, paying users.

The Old Way

Download-Focused

The Intelegencia Way

Growth-Focused

Install Count as North Star

Revenue Per User as North Star

High Day-1 Drop-Off

High D1/D7/D30 Retention

No Activation Framework

Structured Activation Milestones

Poor Push Notification Strategy

Behavioral Push Campaigns

No Retention Loop Design

Compounding Retention Loops

User Acquisition & Channel Optimization

We build performance UA campaigns across paid social, search, and app store advertising, optimizing for high-intent users rather than raw install volume. Creative testing and audience modeling ensure your CAC stays below LTV.

Apple Search Ads & Google UAC Management

Paid Social Creative Testing

ROAS-Optimized Bid Strategies

Lookalike Audience Modeling

Incrementality & Attribution Analysis

Activation & Onboarding Optimization

The first session determines long-term retention. We design and test onboarding flows that drive users to the 'Aha Moment' (the action that correlates most strongly with long-term retention) as fast as possible.

Aha Moment Identification

Onboarding Flow A/B Testing

Progressive Disclosure Design

Permission Prompt Optimization

Day-1 Retention Improvement

Retention & Re-Engagement Programs

We build the push notification, in-app messaging, and email retention programs that bring users back at the right time with the right message before they churn. Behavioral triggers ensure communications feel relevant, not spammy.

Behavioral Push Notification Flows

In-App Message Personalization

Churn Prediction Intervention

Win-Back Campaign Design

Retention Metric Dashboarding

Vertical App Growth Logic

Full-funnel acquisition, activation, and retention programs tuned to the engagement patterns of each app category.

Gaming

Install-to-engagement loops and day-1 retention optimization.

FinTech

High-intent acquisition and activation to first funded action.

E-commerce

Shopping-app onboarding and re-engagement push programs.

Health & Fitness

Habit-forming onboarding and retention loop design.

Mobile Growth Program

A full-funnel approach that optimizes user acquisition, accelerates activation to the aha moment, and builds behavioral retention loops that drive compounding long-term value.

Growth Audit

Benchmarking current acquisition, activation, and retention metrics.

Funnel Mapping

Identifying the highest-leverage improvement opportunities at each stage.

Acquisition Build

Launching and optimizing UA campaigns across channels.

Onboarding Optimization

Testing and improving the activation flow to maximize D1 retention.

Retention Systems

Building behavioral push and messaging programs to compound long-term LTV.

Measured Performance. Proven Growth.

Day-30 Retention

CAC Reduction

Activation Rate

LTV Growth

Frequently Asked Questions
About Mobile App Growth

Here you will find answers to questions we get asked the most about our offerings.

Yes. We manage campaigns and optimization programs across both platforms, accounting for their different algorithms and user behavior patterns.