Do you use Google Tag Manager?

Yes. We implement all tracking via GTM as a best practice, giving you flexibility to modify tracking without developer support.

Can you audit an existing GA4 setup?

Yes. We offer a GA4 audit that identifies missing events, misconfigured conversions, and data quality issues in your current implementation.

Do you provide team training?

Yes. We include a training session on navigating GA4's interface, building explorations, and interpreting reports for your specific business.

Marketing Analytics & Data

GA4 Setup & Configuration you can actually trust

Implementing Google Analytics 4 correctly from the ground up, with event tracking, conversion configuration, and data integrity that gives you analytics you can actually trust.

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Measure What Matters

Most GA4 implementations are broken: missing events, misconfigured conversions, and duplicate data that makes decision-making impossible. Our GA4 Setup & Configuration service builds your analytics foundation correctly, ensuring every critical user interaction is tracked, every conversion is attributed, and every report reflects reality. We set up GA4 the right way so your team can trust the data it uses to make decisions.

The Old Way

Broken Analytics

The Intelegencia Way

Correct GA4 Setup

Missing Key Event Tracking

Complete Event Taxonomy

Incorrectly Defined Conversions

Accurate Conversion Configuration

Duplicate Session Data

Clean, Deduplicated Data

No Cross-Domain Tracking

Cross-Domain & Cross-Device Tracking

Unusable Reports

Actionable Report Structure

Event Taxonomy & Tracking Plan

We design a comprehensive event taxonomy that covers every meaningful user interaction: page views, form submissions, clicks, scroll depth, video engagement, ecommerce events, and custom micro-conversions. Then we implement it cleanly via GTM or direct code.

Custom Event Taxonomy Design

Google Tag Manager Implementation

Form & CTA Tracking

Ecommerce Event Implementation

Custom Dimension & Metric Setup

Conversion Configuration & Goal Validation

Conversions in GA4 must be explicitly configured and validated. We define and test every key conversion: lead forms, purchases, sign-ups, calls, and micro-conversions. This ensures accurate attribution and reliable conversion reporting.

Macro & Micro Conversion Definition

Conversion Event Configuration

Attribution Model Selection

Cross-Channel Conversion Testing

Funnel Step Validation

Data Quality & Integration

We connect GA4 to your broader data ecosystem: Google Ads, Search Console, BigQuery, CRM. We also implement data quality safeguards like IP filtering, bot exclusion, and referral exclusion to keep your data clean.

Google Ads Linking & Import

Search Console Integration

BigQuery Export Setup

IP & Bot Filtering

Cross-Domain Tracking Configuration

Analytics Integration by Industry

Deploying Google Analytics 4 pipelines tailored to your industry's specific compliance, ecommerce, and customer-journey pathways.

E-commerce

Standardizing purchase events, cart interactions, and checkout funnel tracking.

B2B SaaS

Configuring multi-stage lead capture, trial registrations, and trial-to-paid conversion pipelines.

FinTech & Banking

Implementing secure event tracking under strict compliance frameworks and multi-page application flows.

Healthcare & Med

Mapping patient engagement and intake form submissions while maintaining absolute data privacy.

GA4 Implementation Process

Five steps from gap identification through setup validation that deliver a complete event taxonomy, accurate conversions, and clean data you can actually trust.

Current State Audit

Reviewing existing tracking, identifying gaps and data quality issues.

Tracking Plan Design

Building the event taxonomy and conversion definition framework.

Implementation

Deploying all tracking via GTM or direct code with rigorous QA.

Integration Setup

Connecting GA4 to ads platforms, Search Console, and CRM systems.

Report Configuration

Building the custom reports and explorations your team will actually use.

Measured Performance. Proven Growth.

Event Coverage

Data Accuracy

0 wk

Setup Time

Report Adoption

Frequently Asked Questions
About GA4 Setup & Configuration

Here you will find answers to questions we get asked the most about our offerings.

Yes. We handle the migration from UA to GA4, recreating essential custom dimensions, goals, and reports in the new interface.