Heatmapping & Behavior Tracking that Reveals Why Users Leave
Revealing exactly how users interact with your website through heatmaps, session recordings, and behavioral analytics so you can remove friction and optimize for conversion with confidence.
Watch Your Site Live
The Old Way
Blind Optimization
The Intelegencia Way
Behavior-Led Optimization
Heatmap Analysis
Click maps reveal where users click (and where they don't). Scroll maps show how far users read before dropping off. Move maps identify what draws attention. Together, these visual tools expose the difference between your intended experience and the one users actually have.
Session Recording Review
Session recordings let us watch individual user journeys in real time. We review hundreds of recordings filtered by segment, behavior, and page to identify recurring confusion patterns, rage clicks, and navigation dead ends invisible in aggregate data.
Form Analytics & Funnel Analysis
Forms are where conversions are won or lost. We implement form analytics to identify which fields cause abandonment, where users hesitate, and how long each field takes to complete. Then we use this data to design friction-free form experiences.
Behavioral Auditing by Page Architecture
Pinpointing user friction, hesitation, and drop-off patterns across key layout formats to unlock hidden conversion opportunities.
Transactional Checkout
Detecting card errors, field-validation confusion, and promo-code drop-offs.
Product & Plan Pages
Measuring visual attention on feature grids, pricing models, and CTA elements.
Lead Form Funnels
Tracking field hesitation and completion times to reduce question friction.
Mobile Landing Pages
Identifying tap errors, layout shifts, and mobile navigation dead-ends.
Behavior Analysis Program
Five-step program implementing heatmaps and session recordings to capture real user behavior, pinpoint friction points, and translate visual evidence into prioritized optimization recommendations.
Tool Setup
Implementing heatmap, session recording, and form analytics tools on priority pages.
Data Collection
Gathering sufficient behavioral data across device types and user segments.
Analysis Sprint
Reviewing heatmaps, recordings, and form analytics to identify key patterns.
Insight Documentation
Cataloging findings with visual evidence and revenue impact estimates.
Optimization Roadmap
Prioritizing UX improvements by impact and delivering actionable recommendations.
Measured Performance. Proven Growth.
Frequently Asked Questions
About Heatmapping & Behavior Tracking
Here you will find answers to questions we get asked the most about our offerings.
We work with Hotjar, Microsoft Clarity, FullStory, Mouseflow, and Crazy Egg depending on your budget and feature requirements.