What file formats do I get?

Layered AI source plus SVG, PNG (multiple sizes), PDF, EPS for print, and a packaged favicon set including ICO and Apple touch icons.

Do you provide brand guidelines too?

Yes: every engagement ships a concise usage guide covering clear space, minimum sizes, color and reversed treatments, and what not to do.

How do you choose a design direction, is it just taste?

No. Every engagement starts with a category signal audit: we map the colors, shapes, and mark styles your market already uses and which cues signal trust or value to your audience. Concept routes are presented with that evidence attached, so the decision is strategic rather than subjective.

Web Design & Digital Personalization

Logo & Visual Identity Design Built to Ship

From primary mark to full asset library: we design, refine, and ship the logo, type, color, and iconography your team actually uses every day.

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From Sketch to Shipped File

A brand mark is the most-rendered asset you own; it appears on every email, invoice, landing page, and product surface. Our engagement focuses on the execution layer: a primary logo, secondary marks, monochrome variants, and favicon sets that hold up at 24px and 2400px alike, delivered as layered source files with the clear-space and minimum-size rules your team needs to apply them consistently. Beyond the logo we ship the supporting library: type pairings, color palettes with full HEX/RGB/CMYK/Pantone values, and an icon set from the same visual grammar. This is identity as a production system, not a one-off PDF.

The Old Way

Off-the-Shelf Logos

The Intelegencia Way

Production Identity

One-Off Logo File

Primary + Secondary Marks

No Clear-Space Rules

Full Clear-Space Spec

Pixelated at Small Sizes

Sub-24px Legibility

Missing Color Variants

Mono / Reversed / Color

No Source Files Delivered

Layered AI + SVG Source

Logo Mark Construction

Every primary mark we ship is built on a precise geometric grid so it renders crisply at any size and reproduces faithfully in every medium: print, embroidery, screen, and favicon. We draw curves with optical correction, balance positive and negative space, and test legibility at the smallest real-world use case (typically a 16px favicon or 24px app icon) before sign-off.

Geometric Grid Construction

Optical Curve Correction

Favicon-Size Legibility Test

Print + Embroidery Tested

Layered Vector Source File

Category Signal Audit

Before we sketch a single mark, we map the visual language of your category: which colors, shapes, and mark styles competitors use, and which signals actually read as trust, precision, or value to your audience. Design directions are then grounded in that evidence, so the mark you choose is strategically distinct in your market, not just pleasing in a presentation deck.

Competitor Mark Mapping

Category Color Analysis

Trust-Signal Identification

Differentiation Scoring

Evidence-Backed Direction Brief

Identity Asset Library

Production-ready mark families, type systems, color palettes, and icon sets, all documented and tested to ship fast across every channel.

Logo Set

Primary, secondary, monochrome, reversed, and lockup variants.

Typography

Display + body type pairings with web-font and OS-fallback specs.

Color System

HEX, RGB, CMYK, and Pantone values with accessible contrast pairs.

Icon Set

Custom-drawn icons aligned to the logo's visual grammar.

The Production Workflow

Five stages moving you from design brief to a shipped, production-ready visual system, covering mark construction, asset build, and documentation.

Brief Lock

Aligning on usage cases, channels, and the brand's existing constraints.

Concept Routes

Presenting two to three distinct directions with rationale and small-size tests.

Refinement

Iterating on the chosen direction with curve, weight, and spacing tuning.

Asset Build

Producing the full mark family, type system, color palette, and icon set.

Delivery & Guidelines

Shipping source files plus a usage guide your team can self-serve from.

Measured Performance. Proven Growth.

Asset Variants

0–2400px

Render Sizes

Production Speed

File Formats

Frequently Asked Questions
About Logo & Visual Identity Design

Here you will find answers to questions we get asked the most about our offerings.

Both. We start with an audit: if the existing mark has equity and only needs production cleanup, we refine it. If it's holding the brand back, we propose a redraw.