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Antriksh Tewari

Antriksh Tewari

Head of Digital Marketing

Antriksh is a seasoned Head of Digital Marketing with 12+ years of experience who drives growth across digital, technology, BPO, and back-office operations. With deep expertise in analytics, marketing strategy, and emerging technologies, he specializes in building proof-of-concept solutions and transforming them into scalable services and in-house capabilities. Passionate about data-driven innovation, Antriksh focuses on uncovering new opportunities that deliver measurable business impact.

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Digital MarketingAnalyticsMarketing StrategyEmerging TechnologiesData Automation

60

Articles Published

11

Topics Covered

12+

Years Experience

Blogs by Antriksh Tewari

Your Funnel Looks Fine. So Why Is Revenue Still Leaking? Conversion Rate Optimization
Antriksh TewariAug 19, 20265 min read

Your Funnel Looks Fine. So Why Is Revenue Still Leaking?

Learn where revenue leaks across the customer journey and how funnel optimization, testing, and automation can turn missed opportunities into measurable growth.

What AI Actually Does in Performance Marketing - And Where You Still Need to Step InDigital Marketing
Antriksh TewariAug 17, 20266 min read

What AI Actually Does in Performance Marketing - And Where You Still Need to Step In

Discover what AI really does in performance marketing and where human expertise remains essential for profitable, sustainable growth.

UTM Parameters, Explained: Build Campaign URLs That Keep GA4 Data CleanDigital Marketing
Antriksh TewariAug 13, 202612 min read

UTM Parameters, Explained: Build Campaign URLs That Keep GA4 Data Clean

Every platform claims the same conversion. UTM parameters make your own analytics the tiebreaker. How GA4 classifies your tags, where the data shows up, why it sometimes does not, and the conventions that keep it usable.

Your Channels Are Connected. Your Campaigns Still Aren’t: How AI Fixes Omnichannel Advertising Digital Marketing
Antriksh TewariAug 6, 20267 min read

Your Channels Are Connected. Your Campaigns Still Aren’t: How AI Fixes Omnichannel Advertising

AI does more than automate advertising tasks. It helps brands unify customer data, coordinate messaging, and optimize performance across every channel in the omnichannel marketing ecosystem.

How AI Improves Ad Targeting, Bidding and Budget AllocationDigital Marketing
Antriksh TewariAug 3, 202610 min read

How AI Improves Ad Targeting, Bidding and Budget Allocation

Discover how AI-powered ad targeting, bidding, and budget allocation work together to improve advertising efficiency, optimize spend, and support better campaign decisions.

AI Marketing Analytics for Cross-Channel Attribution: The Complete Guide (2026)Digital Marketing
Antriksh TewariJun 22, 202611 min read

AI Marketing Analytics for Cross-Channel Attribution: The Complete Guide (2026)

Did you know that the average buyer interacts with six to eight channels before converting? The buyer might discover a brand through a YouTube pre-roll, research it on Google, click a retargeting ad on Instagram, open a nurture…

Organic vs Paid Social Media: Which Works Better in 2026?Digital Marketing
Antriksh TewariJun 8, 20267 min read

Organic vs Paid Social Media: Which Works Better in 2026?

Brands spent $234 billion on social media advertising in 2024. Yet organic reach on most platforms continues to decline. The result is a growing question...

AI in eCommerce: How It's Transforming Digital Advertising for Retail in 2026Ecommerce
Antriksh TewariJun 3, 202612 min read

AI in eCommerce: How It's Transforming Digital Advertising for Retail in 2026

Discover how AI is transforming ecommerce advertising through smarter targeting, predictive insights, personalized campaigns, and real-time optimization to boost conversions, efficiency, and sustainable growth.

Top CRO tools to supercharge conversions in 2026Conversion Rate Optimization
Antriksh TewariJun 2, 202610 min read

Top CRO tools to supercharge conversions in 2026