Antriksh Tewari
Head of Digital Marketing
Antriksh is a seasoned Head of Digital Marketing with 12+ years of experience who drives growth across digital, technology, BPO, and back-office operations. With deep expertise in analytics, marketing strategy, and emerging technologies, he specializes in building proof-of-concept solutions and transforming them into scalable services and in-house capabilities. Passionate about data-driven innovation, Antriksh focuses on uncovering new opportunities that deliver measurable business impact.
Top Expertise
66
Articles Published
12
Topics Covered
12+
Years Experience
Blogs by Antriksh Tewari
Digital MarketingWhat Actually Gets Cited in ChatGPT: How to Tear Down 20 AI Answers in Your Industry
What does ChatGPT cite when buyers ask about a category, the answer is usually built from sources other people trust: reference sites, community discussions, review platforms, LinkedIn and editorial roundups.
Digital MarketingThe Personalization Paradox: Why Nearly 71% Want It But Don't Trust How You Get It
Most personalization content answers one question: how do you do it? Almost none of it answers the question actually stalling personalization programs in 2026: why won't customers give you the data to do it well?
Artificial IntelligenceAgentic AI vs. Marketing Automation: A Feature-by-Feature Breakdown for B2B Teams
“Agentic AI” has started showing up in the same sentence as “marketing automation” so often that the two are getting treated as interchangeable. They aren't, and for a B2B team deciding where to spend the next automation budget, the difference isn't academic - it changes what the system can do without you, what it needs from you to run safely, and which one actually fits a long, multi-stakeholder B2B sales cycle.
Digital MarketingChatGPT Ads: Six Months In, Our Cost Per Lead Beat Paid Search
We have run ChatGPT Ads since March 2026. Month one cost over three times our paid search benchmark per approved lead. It now runs about 35% below it. Here is what moved the number.
Conversion Rate OptimizationWhy More Website Traffic Won't Solve Your Revenue Problem?
Learn how Intelegencia helps businesses optimize digital journeys through CRO audits, user behavior analysis, and conversion strategies. Turn website traffic into stronger engagement, improved conversions, and measurable revenue outcomes.
Conversion Rate OptimizationWhy Customers Are Dropping Off at Checkout, And What's Actually Causing It
Explore the checkout friction points that drive cart abandonment and learn practical ways to turn more high-intent shoppers into customers.
Conversion Rate OptimizationYour Funnel Looks Fine. So Why Is Revenue Still Leaking?
Learn where revenue leaks across the customer journey and how funnel optimization, testing, and automation can turn missed opportunities into measurable growth.
Digital MarketingWhat AI Actually Does in Performance Marketing - And Where You Still Need to Step In
Discover what AI really does in performance marketing and where human expertise remains essential for profitable, sustainable growth.
Digital MarketingUTM Parameters, Explained: Build Campaign URLs That Keep GA4 Data Clean
Every platform claims the same conversion. UTM parameters make your own analytics the tiebreaker. How GA4 classifies your tags, where the data shows up, why it sometimes does not, and the conventions that keep it usable.