Varun Goel
Associate VP, Client Success and Digital Marketing Group
Varun leads Intelegencia's Client Success and Digital Marketing groups. He spends his days arguing with attribution models, his evenings rewriting bidding strategies, and his weekends pretending neither matters. Twenty years deep in performance, brand, and lifecycle — he has seen most playbooks fail at least twice.
Top Expertise
23
Articles Published
10
Topics Covered
20+
Years Experience
Blogs by Varun Goel
SEOYour Organic Traffic Isn't Disappearing - Google Is Keeping It
There's a conversation happening in marketing teams across the US right now that goes something like this: traffic is softer than it should be, but...
Artificial IntelligenceAI in Customer Success: 7 Ways to Automate and Grow
Customer success has evolved far beyond managing support tickets and scheduling periodic check-ins. Today, businesses are expected to deliver personalized experiences, identify risks before customers...
EcommerceWhy Amazon Rufus Is the Most Important SEO Update Marketplace Sellers Aren't Preparing For
Ask most Amazon sellers what drives their visibility on the platform and they'll give you the same answer: keywords in the title, backend search terms,...
TechnologyWhy Vibe Coding Is a Real Risk , And What Engineering Leaders Need to Know Before It Breaks Production
On June 4, 2026, a frustrated maintainer of rsync, one of the most trusted file synchronization utilities in existence, the tool that tens of...
SEOHow Generative AI Is Transforming Marketplace SEO in 2026
Imagine you've spent three years building solid search rankings for your marketplace listings. Position four for your primary category. Consistent traffic. Stable conversion. Then, sometime...
Digital MarketingPreparing for the Cookieless Future: Advertising & Targeting Without Cookies
The cookieless future is a digital world where third-party cookies (used to track users across the web) no longer work. This shift is no longer hypothetical. Despite Google cancelling plans for…
InfrastructureThree Types of Enterprise Systems and Their Functionalities
For any organization with a complex structure, be it a large corporation, educational institution, non-profit, or government body, it requires an enterprise system to manage its operations.…
Digital MarketingEthical AI in Digital Marketing: How to Use Automation Without Losing Trust
Artificial intelligence is now integrated into every layer of marketing — from ad targeting and content creation to personalization and analytics. But as its influence grows, so does the importance…
Customer Service10 Best Practices to Improve First Call Resolution (FCR) in Call Centers
Delivering a seamless customer experience (CX) starts with first call resolution (FCR), i.e., the ability to solve a customer’s issue during the very first interaction, without transfers or…