Ranjeeta Roy
Associate Director of SEO
Ranjeeta Roy is Associate Director – SEO at Intelegencia, where she works on a diverse range of SEO initiatives focused on improving organic visibility, search performance, and business growth. With nearly two decades of experience, she specializes in technical SEO, content strategy, keyword research, on-page and off-page SEO, SEO audits, AI-driven search optimization, Generative Engine Optimization (GEO), and SEO analytics. She helps brands strengthen their presence across both traditional search engines and emerging AI-powered search experiences.
Top Expertise
21
Articles Published
5
Topics Covered
19+
Years Experience
Blogs by Ranjeeta Roy
SEOB2B SEO Strategy: 9 Proven Strategies to Drive High-Quality Leads in 2026
Most companies measure their SEO success with traffic. B2B companies know better. In business-to-business marketing, a surge in organic visitors means very little if those visitors are not the procurement managers, operations heads, or C-suite decision makers who have the authority to buy.
SEOSEO Keyword Analysis: What It Is and How to Analyse Keywords for SEO (Step-by-Step Guide)
Every successful SEO strategy starts with understanding what your audience is searching for. Studies consistently show that most online experiences begin with a search engine, which means visibility…
SEOSEMrush vs Moz: Why We Dropped Moz After Two Years
As a digital marketing agency, we’ve learned that a tool doesn’t have to be bad for us to stop paying for it. It just must stop being worth the extra line item.
SEOSEO vs GEO vs AEO: What They Actually Mean and How to Win at All Three
SEO, AEO, and GEO solve three different problems: SEO gets a page ranked in search results, AEO gets it extracted as a direct answer, and GEO gets it cited inside an AI-generated response. They overlap, but they are not the same discipline; they don't get measured the same way, and the industry itself is still split on whether AEO and GEO even deserve separate names.
SEOAgentic SEO: Why 50% of Web Traffic Is Now AI Agents, Not Humans
AI Search Optimization now combines SEO, AEO, GEO, and emerging Agentic SEO to help brands stay visible across AI-driven search.
Digital MarketingGoogle AI Overviews are Changing Product Search. Is Your Store Ready?
Want your products featured in Google AI Overviews? Explore ecommerce SEO strategies that make product information clearer, more accurate, and easier for AI to understand.
EcommerceVoice Search Optimization for Ecommerce: How to Make Your Product Pages Voice-Ready
Turn your ecommerce product pages into voice-ready assets with proven optimization techniques that improve visibility in voice search, featured snippets, and Google's AI-powered search experiences.
Digital MarketingBacklinks for SEO: What They Are, Why They Matter, and How to Get Them (2026)
If you have spent any time learning about SEO, you have probably heard the word “backlinks” come up quite a bit. And for good reason....
Digital MarketingGoogle People Also Ask (PAA): What It Is, Why It Matters, and How to Rank in It
People Also Ask boxes appear on 80% of all Google SERPs. They are one of the most common SERP features in existence. Yet most websites...