Ranjeeta Roy
Associate Director of SEO
Ranjeeta Roy is Associate Director – SEO at Intelegencia, where she works on a diverse range of SEO initiatives focused on improving organic visibility, search performance, and business growth. With nearly two decades of experience, she specializes in technical SEO, content strategy, keyword research, on-page and off-page SEO, SEO audits, AI-driven search optimization, Generative Engine Optimization (GEO), and SEO analytics. She helps brands strengthen their presence across both traditional search engines and emerging AI-powered search experiences.
Top Expertise
19
Articles Published
5
Topics Covered
19+
Years Experience
Blogs by Ranjeeta Roy
Digital MarketingGoogle AI Overviews are Changing Product Search. Is Your Store Ready?
Want your products featured in Google AI Overviews? Explore ecommerce SEO strategies that make product information clearer, more accurate, and easier for AI to understand.
EcommerceVoice Search Optimization for Ecommerce: How to Make Your Product Pages Voice-Ready
Turn your ecommerce product pages into voice-ready assets with proven optimization techniques that improve visibility in voice search, featured snippets, and Google's AI-powered search experiences.
Digital MarketingBacklinks for SEO: What They Are, Why They Matter, and How to Get Them (2026)
If you have spent any time learning about SEO, you have probably heard the word “backlinks” come up quite a bit. And for good reason....
Digital MarketingGoogle People Also Ask (PAA): What It Is, Why It Matters, and How to Rank in It
People Also Ask boxes appear on 80% of all Google SERPs. They are one of the most common SERP features in existence. Yet most websites...
Digital MarketingLocal SEO Strategy: 12 Proven Tactics to Dominate Local Search in 2026
46% of all Google searches have local intent. That means nearly half the people searching right now are looking for something near them a plumber,...
Digital MarketingWhat is Answer Engine Optimization (AEO)? The Complete Guide for 2026
Google AI Overviews appear in 55% of all searches. ChatGPT handles over 2 billion queries every single day. If your entire digital marketing strategy is...
SEOB2B SEO Strategy: 9 Proven Strategies to Drive High-Quality Leads in 2026
Most companies measure their SEO success with traffic. B2B companies know better. In business-to-business marketing, a surge in organic visitors means very little if those...
Digital MarketingHow to Do SEO Competitor Analysis: Step-by-Step Guide & Tools
Every keyword you are not ranking for is already driving traffic to someone else. That gap is not accidental. It exists because other sites have made better decisions around content, links, and…
Digital MarketingSEO Keyword Analysis: The Complete Step-by-Step Guide to Finding Keywords That Actually Rank
Every successful SEO strategy starts with understanding what your audience is searching for. Studies consistently show that most online experiences begin with a search engine, which means visibility…