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Ranjeeta Roy

Ranjeeta Roy

Associate Director of SEO

Ranjeeta Roy is Associate Director – SEO at Intelegencia, where she works on a diverse range of SEO initiatives focused on improving organic visibility, search performance, and business growth. With nearly two decades of experience, she specializes in technical SEO, content strategy, keyword research, on-page and off-page SEO, SEO audits, AI-driven search optimization, Generative Engine Optimization (GEO), and SEO analytics. She helps brands strengthen their presence across both traditional search engines and emerging AI-powered search experiences.

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Top Expertise

SEO Strategy & Organic GrowthTechnical SEO & Website AuditsAI Search Optimization & GEOContent StrategyWebsite Migration & SEO RecoveryAuthority Building & Digital PR

21

Articles Published

5

Topics Covered

19+

Years Experience

Blogs by Ranjeeta Roy

Local SEO Strategy: 12 Proven Tactics to Dominate Local Search in 2026Digital Marketing
Ranjeeta RoyMay 13, 202616 min read

Local SEO Strategy: 12 Proven Tactics to Dominate Local Search in 2026

46% of all Google searches have local intent. That means nearly half the people searching right now are looking for something near them a plumber,...

What is Answer Engine Optimization (AEO)? The Complete Guide for 2026Digital Marketing
Ranjeeta RoyMay 11, 202610 min read

What is Answer Engine Optimization (AEO)? The Complete Guide for 2026

Google AI Overviews appear in 55% of all searches. ChatGPT handles over 2 billion queries every single day. If your entire digital marketing strategy is...

How to Do SEO Competitor Analysis: Step-by-Step Guide & ToolsSEO
Ranjeeta RoyApr 28, 202610 min read

How to Do SEO Competitor Analysis: Step-by-Step Guide & Tools

Learn how to conduct an SEO competitor analysis step by step. Discover keyword gaps, content opportunities, backlink strategies, technical SEO insights, and the best tools to outperform competitors in search.

The Complete Local SEO Checklist: Best Practices to Improve Local Search RankingsDigital Marketing
Ranjeeta RoyApr 16, 202613 min read

The Complete Local SEO Checklist: Best Practices to Improve Local Search Rankings

Local search behavior has shifted dramatically. A large share of consumers search online before visiting a store or calling a service provider. Google's local algorithm weighs three things above all…

15 Best SEO Tools to Improve Rankings and Website PerformanceSEO
Ranjeeta RoyApr 9, 202613 min read

15 Best SEO Tools to Improve Rankings and Website Performance

Search engine visibility is one of the most valuable and competitive assets a business can build. Paid advertising delivers traffic, but the moment the spending stops, so does the volume. Organic…

The Complete Guide to Local SEO: Visibility, Rankings, and GrowthDigital Marketing
Ranjeeta RoyMar 29, 202612 min read

The Complete Guide to Local SEO: Visibility, Rankings, and Growth

Local searches have changed significantly over the last decade. Mobile devices, voice assistants, and location-aware search engines now help users find businesses nearby within seconds. When people…

Evergreen Content Strategy for Long-Term SEO Success in 2026Content Marketing
Ranjeeta RoyDec 18, 20258 min read

Evergreen Content Strategy for Long-Term SEO Success in 2026

The digital world changes quickly. Trends shift, algorithms update, and audience interests evolve every day. Yet some content continues to perform long after it goes live. That is the strength of…

Revenue-Driven Content Optimization: SEO Tweaks That Boost ConversionsContent Marketing
Ranjeeta RoyDec 15, 202510 min read

Revenue-Driven Content Optimization: SEO Tweaks That Boost Conversions

Most brands still treat SEO as a race for rankings and clicks rather than a disciplined way to grow revenue. Revenue-driven content optimization flips that mindset: instead of optimizing only search…

What Makes for Good SEO Content?BPO
Ranjeeta RoyJul 20, 20213 min read

What Makes for Good SEO Content?

Creating effective SEO content helps your eCommerce page rank higher. Learn the key elements of good SEO, including keyword strategy, structured content, and engaging titles.